DETROIT, Mich. – Disney Animation Studios and Lighthouse Immersive are joining forces to offer the Disney Animation Immersive Experience this winter. The companies announced the exhibit this week.
The immersive experience will highlight songs and animation from classic Disney films, such as “The Lion King,” “The Little Mermaid,” “Frozen,” “Snow White,” “Encanto,” “The Jungle Book” and others.
The Disney Animation Immersive Experience will kick off in Toronto in December and eventually reach major cities throughout the U.S., including Detroit, Cleveland, Boston, Columbus, Denver, Las Vegas, Minneapolis, Nashville and San Antonio.
“As we look at our legacy of films, especially on the eve of celebrating our 100th anniversary, we wanted to see if there were new and unexpected ways to bring our most iconic stories and characters to audiences around the world,” Walt Disney Animation Studios President Clark Spencer said at a press conference this week. “Over the past few years, immersive experiences utilizing projection mapping technology had become a very popular form of entertainment and we were intrigued, so we started to investigate what might be possible.”
Spencer added regarding the exhibit, “Just imagine being completely immersed in the world of Arendelle or the Serengeti as the art, the animation, and the music of Frozen or the Lion King surround you.”
The Disney Animation Immersive Experience will be at Lighthouse ArtSpace at 311 E. Grand River Ave., the former Harmonie Club building, in Detroit. Dates are forthcoming. For more information, head to disneyimmersive.com.