December 1, 2023

Immersive Prince Experience to Debut in Chicago

1 min read
Purple heart

Photo by DESIGNECOLOGIST on Unsplash

Prince is one of the most celebrated musicians of all time. Now, a special exhibition will honor the late musician, and the show is debuting in the Midwest.

“Prince: The Immersive Experience” will premiere on Thursday, June 9, at The Shops at North Bridge on the Magnificent Mile, located at 540 N. Michigan Avenue in Chicago. Presented by Superfly in partnership with The Prince Estate, the exhibition will have attendees experience more than 10 multidimensional spaces, each telling the tale of Prince’s life, how he developed his unique style and creative evolution.

According to the exhibition’s description, visitors can “step inside the Purple Rain album cover, head into Prince’s beloved Paisley Park workspace Studio A to mix an iconic greatest hit and get down to an audiovisual dance party designed by Prince’s lighting designer, Roy Bennett.”

“It is an absolute honor to partner with The Prince Estate to create an experience that celebrates Prince’s legendary music and the visionary way that he lived his life. I’m excited for fans to immerse themselves in Prince’s creative world in a way that has never been done before. I know I will forever be changed by working on this project and I hope this interactive trip will inspire visitors to express themselves as passionately as Prince did,” Superfly co-founder Kerry Black said in a statement.

Tickets go on sale Thursday, March 31, at 9:00 a.m. ET via this link. Entry tickets start at $39.50.

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